Coca-Cola Zero and its ‘drinkable’ commercials The Coca-Cola Zero brand took a step forward with the laun of its “drinkable” advertising in the United States. A campaign, carried out in partnership with the apication Shazam, with whi users can literally have a drink with the advertising spots, what advertising techniques does coca cola use. At Lafayette Digitex we tell you how this new marketing initiative works. Perhaps you are one of the 100 thousand users who use the Shazam apication monthly to identify songs that you like when listening to them. For this reason, the two brands and the agency Ogilvy and Mather decided to team up to create these innovative ads. Both are mainly aimed at the so-called 'millennials' or generation Y. Who, according to statistics, have not tried Coca-Cola Zero, but if they did, 50% of them would become regular consumers of the drink Key aspects of Coca-Cola Zero Basically, with the ads, peoe can identify, through Shazam, the sound produced...
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